This project required me to really think about the branding of this product as if it were ready to be sold. Not only did I think of packaging, but I explored many ideas with posters, logos, campaign taglines, and I built the actual product itself. I discovered a way to open the lamp, similar to how an umbrella opens, while also displaying tensions in the strings and including a color changing light that could be turned on. The project became a bit of an architectural and scientific one, but it was one that I very much enjoyed.